We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. But do you know how your brand awareness campaigns impact your conversions? Consider how upper funnel programmatic ads that use highly targeted first-party data will help you reach the right audience at the right time.
The best way to drive results from top to bottom is to implement a full-funnel marketing strategy. In fact, companies that do it experience a 15-20% lift in marketing ROI. Watch Branden Miller, Choozle’s Vice President of Sales and Account Management, on a live webinar as he explains how you can use programmatic advertising to “raise the lake” on marketing performance across the funnel.
Watch the live recording of our webinar to learn how to:
- Improve and measure programmatic advertising’s impact on conversions at the bottom of the funnel
- Break down the marketing silos that diminish campaign results
- Generate higher RoAS without increasing your ad budget
